City of Austin, Texas v. Reagan National Advertising of Austin, LLC, et al.
Austin sign code provisions distinguish between
on-premise and off-premise signs based solely on location. From this distinction—and unrelated to what
message is conveyed—the sign code establishes a technology-based rule about how a sign's message may be
conveyed. On-premise signs may be digitized, and off-
premise signs may not.
Billboard companies sought permits to digitize 84
billboards—off-premise signs—and sued the city when
the permits were denied. The Fifth Circuit ruled that
the First Amendment invalidated the challenged provisions, holding that the on-premise/off-premise distinction is content-based under Reed v. Town of Gilbert
and fails the strict scrutiny test. The question presented is:
Is the city code's distinction between on- and
off-premise signs a facially unconstitutional content-
based regulation under Reed?
Is the city code's distinction between on- and off-premise signs a facially unconstitutional content-based regulation under Reed?